Kawasaki & Monster Energy Are Official Sponsors of Morgan Wallen’s 2026 Still The Problem Tour

Morgan Wallen’s Still The Problem Tour just got a serious upgrade off the stage. Kawasaki Motors Corp., U.S.A. and Monster Energy are now the official sponsors of the 23 date, 12 city stadium run and the partnership puts real, tangible rewards in fans’ hands across every stop from Minneapolis to Philadelphia.

This is not a logo on a banner deal. Both brands are showing up with custom gear, sweepstakes prizes, VIP ticket access, and on site activations. For fans already planning their stadium night, here is everything you need to know.

Why This Sponsorship Is Bigger Than It Looks

Kawasaki actually sponsored Wallen’s 2025 I’m The Problem Tour as well. The 2026 arrangement extends that relationship and amplifies it significantly by adding Monster Energy as a co sponsor. Together, the two brands cover the full spectrum of Wallen’s fanbase: outdoor and powersports culture on the Kawasaki side, and live music energy culture on the Monster side.

Monster Energy Global CMO Dan McHugh put it plainly: the company last partnered with Wallen on one of his early headline tours in 2020. Coming back for a 23 stadium run is a different order of magnitude. McHugh called Wallen someone who “represents that same authenticity Monster is known for” and framed the Kawasaki co-sponsorship as “the icing on the cake.”

For Kawasaki, Senior Director of Global and Domestic Marketing Bob O’Brien said the brand expects this tour to be “even bigger” than 2025 and described it as “a defining event of the spring and summer.” That is not marketing language. Wallen’s career metrics back it up 19 Billboard Music Awards, 20 No. 1s at Country Airplay, and more than 225 weeks atop Billboard’s Top Country Albums chart, the most in country music history.

The Monster Energy Fan Promo: What You Can Actually Win

Monster Energy launched its biggest fan reward campaign of 2026 on May 1. The Monster Energy x Morgan Wallen Still The Problem Tour Promotion runs through the remainder of the tour and gives fans a direct path to rewards just by buying a can.

Here is how it works: purchase any Monster Energy drink, build points, and redeem them for prizes. The rewards include Still The Problem Tour concert tickets, a special edition Kawasaki KX450 motocross bike, custom instruments, and exclusive merch that is not available anywhere else.

The VIP ticket access is particularly worth noting. Fans attending stops like the U.S. Bank Stadium opener in Minneapolis or later dates have found general tickets scarce. The Monster promo creates an alternate route to high value access. Monster Energy will also run on site activations at every venue DJs, free product samples, swag giveaways, and a Kawasaki x Morgan Wallen x Monster custom bike on display.

The Kawasaki Sweepstakes: Win a Custom Side by Side

Kawasaki is running a separate nationwide sweepstakes tied to the Still The Problem Tour. The grand prize is a custom 2026 Kawasaki RIDGE CREW Platinum Ranch Edition side by side, fully loaded with Kawasaki Genuine Accessories and one of a kind Morgan Wallen graphics built into the vehicle itself.

The sweepstakes launched ahead of the tour and is accessible to fans nationwide, not just ticket holders. Entry details are available through Kawasaki’s official site. For fans who live in off road country and Wallen’s fanbase skews heavily toward that demographic a custom branded side by side is a genuinely compelling prize.

The partnership unveiled early at the Daytona Supercross race, where Kawasaki debuted custom Still The Problem Tour branded motorcycles. Monster Energy simultaneously gave away limited edition Morgan Wallen x Monster Energy x Kawasaki hoodies through its Rig Riot activation at Daytona International Speedway. The Daytona kickoff was a calculated brand alignment Supercross draws exactly the crossover audience that both brands and Wallen’s music reach.

What Fans See at Every Tour Stop

Monster Energy commits to a presence at all 23 tour dates. The on site setup at each stadium includes product sampling areas, DJ sets, branded swag giveaways, and the collaborative Kawasaki x Morgan Wallen x Monster bike on display. It adds a pre show layer to the stadium experience that does not require a VIP ticket to enjoy.

The tour itself features rotating direct support from Brooks & Dunn, HARDY, Ella Langley, and Thomas Rhett with Gavin Adcock, Hudson Westbrook, Flatland Cavalry, Jason Scott & The High Heat, Zach John King, Vincent Mason, and Blake Whiten filling out the lineup on select nights.

Fans planning their night can check the full 2026 setlist breakdown to know what to expect from Wallen’s headlining set including his acoustic segments, the extended closer, and which tracks from I’m The Problem feature most prominently.

Full 2026 Still The Problem Tour Schedule

The Tour It’s Built Around

The Still The Problem Tour ties directly to Wallen’s fourth studio album, I’m The Problem, released in May 2025 via Big Loud/Mercury Records. The album debuted at No. 1 globally across seven countries and spent 13 non-consecutive weeks atop the Billboard 200 in both the United States and Canada. It yielded six Country Airplay No. 1s, including the title track, which held the top spot for eight weeks.

Wallen also made history with I’m The Problem as the first artist to have three consecutive albums each spend at least 10 weeks at No. 1 on the Billboard 200. His preceding albums  Dangerous: The Double Album and One Thing At A Time  both remained in the top 10 of the chart for more than 100 weeks each.

The Morgan Wallen Foundation benefits from every ticket sold on this tour. The Foundation’s Tour Give Back initiative contributed over $1 million in instruments to schools in need across U.S. touring cities, and the Foundation has distributed more than $5 million in total to date.

Why Brands Keep Coming Back to Morgan Wallen

The Kawasaki Monster Energy partnership is not the first time major brands have aligned with Wallen’s tours, and it likely will not be the last. From a sponsorship standpoint, Wallen sits at an unusual intersection: his audience is deeply loyal, skews toward the 18 35 outdoor and adventure demographic, and turns up in massive numbers the 2025 I’m The Problem Tour was the highest selling country tour on record.

Monster Energy’s decision to call this its biggest promo of the year carries weight. The company runs activations across racing, action sports, and music globally. Placing its highest profile 2026 campaign on a country stadium tour reflects where the numbers actually are. Kawasaki’s continued commitment from 2025 to 2026 tells the same story: the Still The Problem Tour is not just a music event. It is a cultural touchpoint that brands with the right audience fit want to own a piece of.

For fans, that translates to a better resourced, more experiential stadium environment. The on site activations, giveaways, and fan promos are direct extensions of the brand investment and fans who engage with them walk away with tickets, gear, or vehicles that money alone often cannot access.

Frequently Asked Questions

How can fans enter the Kawasaki x Morgan Wallen sweepstakes?

Kawasaki launched a nationwide sweepstakes tied to the Still The Problem Tour. The grand prize is a custom 2026 Kawasaki RIDGE CREW Platinum Ranch Edition side by side, fully equipped with Kawasaki Genuine Accessories and exclusive Morgan Wallen graphics. Check Kawasaki’s official site for current entry details and eligibility rules, as the promotion runs across the full tour window.

What is the Monster Energy x Morgan Wallen fan promo and how does it work?

Monster Energy launched its biggest fan reward campaign of 2026 on May 1. Fans purchase any Monster Energy drink to begin accumulating points, which can then be redeemed for Still The Problem Tour tickets, a special edition Kawasaki KX450 motocross bike, custom instruments, exclusive merch, and VIP experiences. Details on point values and redemption tiers are available through Monster Energy’s official promotion page.

What will Monster Energy do at each tour stop?

Monster Energy attends all 23 dates of the Still The Problem Tour. At each venue, fans can expect free product samples, DJ sets, branded swag giveaways, and a Kawasaki x Morgan Wallen x Monster custom bike collaboration on display. The activations are open to general admission ticketholders, not just VIP guests.

Has Kawasaki sponsored Morgan Wallen before?

Yes. Kawasaki was also a sponsor of Wallen’s 2025 I’m The Problem Tour. The 2026 Still The Problem Tour marks a continuation and expansion of that relationship, now with Monster Energy joining as a co sponsor to extend the footprint of both brands across the full 23 date run.

When does the Still The Problem Tour start and end?

The Still The Problem Tour opened April 10, 2026 with two nights at U.S. Bank Stadium in Minneapolis, Minnesota. The tour wraps August 1, 2026 at Lincoln Financial Field in Philadelphia, Pennsylvania. The run covers 12 cities, with two night stands in most markets and single dates in Tuscaloosa and Gainesville.